Strava
Execution of the PR and community marketing strategy in Spain
Challenge
Strava It is the leading digital community for active people who have been doing more than 5 years, and has collaborated in the development of their presence in Spain.
Solution
Building connections with media, athletes, clubs and institutions has been the key to developing a strategy that has allowed Strava to establish itself in Spain.
Result
+1k media presence annually
+40K members in the Strava Club in 1 year
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