Help Cotopaxi shift the narrative in Spain from purely technical gear to "gear with purpose" avoiding generic influencer marketing to find authentic voices who genuinely embody the "Do Good" spirit.
Focusing on curating a specific group of travellers, storytellers and athletes who were already living the values Cotopaxi promotes. By using these trusted voices to tell the story of the gear's impact rather than just its features, we aimed to build awareness from the inside out.
Picking a "Do Good" collective of creators with high engagement and working with them to produce a narrative-led content and direct community activation, we transformed passive followers into active advocates for the brand.
If you are an athlete, partner or want to be part of our team, don’t hesitate to contact us:
info@lymbus.com
