Create brand awareness in a new market through PR

Zwift, the global fitness platform, has a strong presence in the USA and other european countries. The company, that considers Spain an attractive country with high potential, challenges us to introduce the platform to our market, managing their PR actions.

We have based the process of introducing a platform to a new market on presentations to the press and personalized pitchings. Creating product comprehension has been one of our main objectives, and through testimonies, video conferences with the press, or finding different angles to each story, we have been able to increase the results and press hits month by month.

+250 hits en 6 months