Brand awareness campaign: Todo

Briefing

Visit Pirineus wants to carry out a winter campaign for the French, Dutch, Belgian and British markets.

Its main objective is to create brand awareness of the Pyrenees destination and the many activities that can be done and visited.

The result

From Lymbus we imagine the concept "Todo", and under this umbrella we create a campaign that gathers all the things that can be done in the Pyrenees of Catalonia. The piece includes sport, culture, gastronomy, natural spaces and appealing to emotions, we urge the visitor to visit the Pyrenees to live all those moments.

6 pieces
5.2M impressions
5 countries

Conclusions

In addition to an audiovisual piece, we created a graphic campaign for newspapers and magazines in key countries as well as a series of copies for social networks and the press.