Briefing
80% of tourists visiting Barcelona are foreigners. And 40% of tourists visiting Barcelona have already been here.
Turisme de Barcelona wants to offer getaways from the city to discover other areas of the region, and from here the Barcelona-Pirineus program is born, which is to be promoted through digital channels.
The result
Lymbus imagines the concept "the Pyrenees is also Barcelona" and the claim "This is Barcelona". From here, a global digital communication campaign is created with the aim of achieving brand awareness.
The piece becomes the most viewed video on the YouTube channel of Barcelona Turisme.
Conclusions
We achieved the objective of creating a claim that surprises and forces the viewer to ask themselves questions. Through a very careful image and aesthetics, we managed to fuse nature with an urban environment in a binomial that can be attractive to tourists who want to discover beyond the city.