Salomon opens two brand stores in the center of two important cities: Barcelona and Madrid.
In order to announce them and direct traffic to the new retail spaces, we started a global communication campaign.
From Lymbus we created the concept of the campaign and the marketing plan, which we executed to accomplish the objectives.
Among other actions, we took care of:
- Creation of a room escape in Barcelona focused on the mountains: creative solution to direct traffic to the store. More than 1,700 people discovered the store thanks to the game
- Creation of outdoor advertising campaign (bus, subway, canopies, kiosks, etc.); print and radio
- Organic and paid media campaign in social networks
- Press and public relations campaign: through the figure of Kilian Jornet who visited the store in Madrid we obtained appearances in national and core media
- Agreement with tourism entities to promote the store to a foreign audience
- Activations with target audience: community runs, tours to discover the city while running, etc.
The project is a major challenge for Lymbus, since we carry out a 360º campaign that involves all our teams and tests our inventiveness to solve problems.