Retail: Opening campaign Salomon Store BCN and Madrid

Briefing

Salomon opens two brand stores in the center of two important cities: Barcelona and Madrid.

In order to announce them and direct traffic to the new retail spaces, we started a global communication campaign.

The result

From Lymbus we created the concept of the campaign and the marketing plan, which we executed to accomplish the objectives.

Among other actions, we took care of:

- Creation of a room escape in Barcelona focused on the mountains: creative solution to direct traffic to the store. More than 1,700 people discovered the store thanks to the game
- Creation of outdoor advertising campaign (bus, subway, canopies, kiosks, etc.); print and radio
- Organic and paid media campaign in social networks
- Press and public relations campaign: through the figure of Kilian Jornet who visited the store in Madrid we obtained appearances in national and core media
- Agreement with tourism entities to promote the store to a foreign audience
- Activations with target audience: community runs, tours to discover the city while running, etc.

+1700 people in the room escape organized in BCN
+22M reach
+4 outdoor advertising campaigns

Conclusions

The project is a major challenge for Lymbus, since we carry out a 360º campaign that involves all our teams and tests our inventiveness to solve problems.