Logistics in sports projects

The brief

Emelie Forsberg relied on Lymbus to communicate around her personal project Kungsleden. In this challenge, the Swedish athlete established a new speed record when completing the Kungsleden (King's Trail), in Swedish Lapland, 450km in 4 days and 21 hours; A hiker route that usually takes two weeks.

The result

Lymbus took care of:

- Logistic coordination (permits, trips, etc.)

- Briefing and coordination team photo and video

- Communication of the challenge with focus on Swedish media

- Coordination with sponsors for the dissemination of content

- Sponsorship activation with Swedish Lapland

450km Kungsleden trail
+50 press apearances
+90 social media publications on social networks of the athlete and sponsors
1 partnership with Swedish Lapland