"Tested for Life" is a Gore-Tex initiative that aims to demonstrate the effectiveness of its products in the environments and conditions where they will normally be used. To do this, they ally with elite athletes who tested the product through a "tryout" and explain the results through a video and a minisite.
Gore-tex commissioned us to create one of these video capsules with the athlete Emelie Forsberg.
Thanks to our expertise in the outdoor world we are able to take on the project and coordinate a filming and a shooting in hostile conditions in Norway where the Gore-Tex product is the protagonist. In addition, we wrote the script, we wrote the copies and produced all the audiovisual and photographic content.