Premium event concept & execution

Briefing

Clàudia Galicia, professional mountain cyclist, expresses her desire to carry out an activity to promote cycling among women.

Together, we imagine and create an exclusively event for women that we link to her usual sponsors.

The result

From Lymbus we create and produce the first MTB training camp exclusively for girls. In addition, we link Clàudia's sponsors to offer exclusive content in exchange for goodies for the participants. We also produce audiovisual and photographic content that we use to distribute in the press and social networks.

Participation in the training camp is a success, with more than 140 pre-registered for 14 places. In its two editions we designed a weekend full of MTB activities in Cerdanya, an ideal place for cycling.

+140 registered for 14 places
2 editions del training camp
+4M press appearance

Conclusions

The participation in the training camp is a success, with more than 140 pre-registered for 14 places. In its two editions we designed a weekend full of MTB activities in Cerdanya, an ideal place for cycling.