Promotion of a destination through an elite athlete

Briefing

Ara Lleida wants to promote its territory and its activities to the Nordic countries through a leading figure in the world of outdoor sports.

The result

From Lymbus we look for an athlete that can fit the profile and create the campaign concept. Together with the Swedish ultramarathon runner Ida Nilsson we travel to the outstanding places of Lleida mountain to live an experience that we filmed. With this piece, we create an audiovisual content that we promote through a social media campaign focused on the Scandinavian public.