Value-driven partnerships

Alberto Ginés is the first athlete to win a gold medal in the sport-climbing category at the Tokyo Olympics. Finding and securing stable sponsors is key at the start of a sporting career, in order to consolidate the step towards professionalisation and also to ensure the continuity of the sporting project.

In order to close a sports sponsorship, different aspects must be taken into account. The economic one is one of the most important, as it is what gives peace of mind and solidity, but also the athlete has to feel comfortable with the brand, share the values and make an effort to make the path together with the sponsor.

In recent months we have been closing Alberto's sponsorship with Red Bull: a brand that fits with Alberto's values and vision. In addition to closing the sponsorship, we have taken the opportunity to consolidate this partnership with several appearances in relevant media or getting Alberto nominated to the list of "30 under 30" of Forbes magazine. 

After one year, we have achieved our main objective: that both help each other, believe in the project and create synergies.