Image Single

The COVID-19 pandemic changed everything. Also for Lymbus. In a few days we went from enjoying the outdoors to being forced to stay at home. We missed our great engine: the outdoors. We couldn't leave the house and the consequences were as imaginable: events, presentations, filming, etc. were cancelled. And we made ourselves a question: How can an outdoor agency adapt to an indoor context? 

The COVID-19 pandemic changed everything. Also for Lymbus. In a few days we went from enjoying the outdoors to being forced to stay at home. We missed our great engine: the outdoors. We couldn't leave the house and the consequences were as imaginable: events, presentations, filming, etc. were cancelled. And we made ourselves a question: How can an outdoor agency adapt to an indoor context? 

Calm down. That's the best recipe for calming the nerves. And that's how we put into practice our great mission as a company: to bring the outdoor to as many people as possible. And we did so with two key assets of our business: Lymbus athletes stories and inspirational content from the outdoor world. We couldn't enjoy the outdoors, but we had the tools to bring the outdoor at home. 

Meeting with an old friend

The connectivity era help us. Luckily, the pandemic broke out in the digital age. We could easily connect with our target audience who, being at home, had time to watch our content. Projects fell and we reactivated a friendship that before the pandemic we forget: our documentaries. 

In recent years,  we have encouraged the creation of our own content through the stories of our athletes. This is the case of Kilian Jornet's documentaries (Summits of My Life, Path to Everest, Inside Kilian Jornet)

Before the crisis, the frenetic pace of everyday life did not allow us to devote the hours we wanted to promote this type of content. With the confinement, we thought: what if we meet again an old friendship?

The cliché was fulfilled and from a crisis came an opportunity. We made a deduction: people are confined to their homes, they have more time to wacth video products... and we could cover this need with some of the outdoor documentaries we had produced in recent years. 

We activated the Boom plan! For two months we worked as a team to promote our athletes' documentaries. We re-launched the documentaries with a marketing plan whose objective was to increase the income and views of these products. 

On the same day that the State of Alarm was announced, a light was turned on for us. Although what we like most is to live new outdoor adventures, the current circumstances forced us to spend more time at home. To make the moment more bearable, we offered free of charge the films of Kilian Jornet's Summits of My Life project : A Fine Line, Déjame Vivir and Langtang for a week. 

In addition, during the month of May each week a digital action was carried out to commemorate the anniversary of the double ascent. Among them: content explaining the Fast & Light philosophy, a special Kilian video conference for 20 of his followers and a free screening of Path to Everest with comments from the directors to all those who subscribe to Kilian's Newsletter. Through these actions we achieved remarkable results. We increased the database by 170%, while on-demand screenings increased by 110% compared to the period March-May 2019. 

Enhancing the value of our athletes

Athletes are our greatest asset as an agency and during confinement they were even more so. We had freedom and time to think of stories that, in everyday life, we might have missed. 

With Oriol Cardona we thought up a story that was well received with a total of 15 media appearances. In a context where an athlete cannot participate in competitions or practice outdoor sports, we thought: what can he tell in social networks and what story can we tell in the press? And we discovered that Oriol was taking advantage of the confinement to recover one of his hobbies: the piano. The story was published in media such as Diari ASDiari ARA and TVE

Also with the athlete Emelie Forsberg we devised content once the de-escalation started. The objective: to highlight those small things in life that we had missed so much during the confinement. We had the idea but we couldn't record new content, as the movement between countries was still very limited. What we did was to take advantage of archive images from Emelie, who provided the voice for the video. This was the result

The new normality with the brands

It changed the context also for the brands, which had new communication needs. As an agency we made ideas available to them at a time of pandemic. The coronavirus forced us to boost creativity even more. 

And, as usual at this stage, we asked ourselves another question: What stories can we tell related to sport and the brands we work with? Suunto, Salomon, Strava are some of them.  These are leading companies in the sector that depend on outdoor activities at a time when it was impossible to leave home. A paradox, isn't it? That's when we decided to release stories with the data as the protagonist. This way, we could explain how sport was practiced during confinement. 

With Strava, the social network for athletes, we took advantage of the data from flybys, a public tool that any user can consult. We were quick and, after the first weekend of de-climbing, we exported the specific videos of the main cities of Spain (Barcelona, Valencia, Madrid, Bilbao, San Sebastian, Vitoria). In each video, we showed that Strava users were not only thirsty to practice sport after two months of confinement, but also that they complied with the schedules established by the Government. A story that was presented on four State television stations: Cuatro (National), TV3 (Catalonia), A punt (Comunidad Valenciana) y EITB (Euskadi)

Win win in times of crisis

Beyond the results, the crisis of the COVID-19 has meant for us a constant learning. First of all, because it forced us to react at a crucial moment. We set out, and with creativity and teamwork, we tried to overcome the difficulties we encountered along the way. 

In a short time, we discovered that we are not afraid of challenges in a context that is no longer liquid, but gaseous. Something new happened every day. Therefore, without the ability to react it would have been impossible. On the one hand, we managed to get our community to enjoy quality outdoor content at a difficult time. In addition, we were able to communicate about the athletes, despite the cancellation of all competitions, and we did not stop supporting the brands that in recent years have trusted us to explain their projects. 

All this without forgetting a decision that has changed our way of working. Since last May we have been working remotely, without a fixed office. Discover our new philosophy here