Last year was a slightly different year for everyone and Ara Lleida wanted to celebrate the fact that we were slowly getting back to enjoying nature.
As before, Ara Lleida commissioned us to create a campaign to promote the territory and the sporting activities that can be done in the Pyrenees and Terres de Lleida area. This time they wanted to promote activities ranging from sky, land and water; paragliding, MTB and rafting. This time they wanted the protagonist of the campaign to be a sportsman, and the chosen one was Tomi Misser, a professional cyclist who, among many other achievements, is the downhill World Master Champion in 2019.
We developed the idea and the script and we also took care of the production, recording and editing of the different audiovisual pieces with the aim of promoting the different activities. This was the final piece, which sums up the whole journey.
Under the slogan 'Lleida, Reconnectem' we toured the Pyrenees and the Lands of Lleida with Tomi Misser doing different activities: paragliding in Àger, MTB in La Segarra and La Pobla de Segur and finally rafting in Llavorsí with the guys from Roc Roi.
We also created different capsules for social networks, one per sport (rafting, paragliding and MTB) which were accompanied by a raffle so that the followers of both Tomi and the Ara Lleida channels could enjoy the same activities that Tomi enjoyed.