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Among the many activities around the opening we stand out the "Salomon Room Escape" which invites participants to pass some tests related to the mountain and nature

The new Salomon store is located in Rambla Catalunya, 54 and wants to be a meeting point for all outdoor lovers

All activities to be carried out during the first weeks will be free and open to all audiences.

Salomon continues betting on the outdoor in our country. And it does so with the opening of a new brand store, this time in the center of the city of Barcelona. This is the third store that the French brand has on the peninsula after the first one opened in Madrid in June and the one located in Andorra.

The space, located in the heart of the city (Rambla Catalunya 54) has 177 square meters and it offers the client a wide variety of products of the French brand: footwear, clothing, trail running accessories, hiking and skiing. During the year, consumers can find the latest products and news of each season.

Salomon has more than 800 points of sale in Spain. However, this will be its first brand store in Barcelona. Traditionally, many of Salomon's outlets are located near outdoor sports practice areas, however, this commitment to the center of the Catalan capital responds to an effort by the brand to reach core consumers residing in key cities of Europe. “Being present in a key city like Barcelona is a privilege and an opportunity to connect directly with the consumer. Our goal is to offer the best products by specialists and to be in contact with the needs of all those who approach the store” explains Javier de Moragas, Country Manager Spain & Portugal.

Salomon Room Escape, the mountain in the middle of the city

To celebrate the opening, Salomon has prepared some free activities for all audiences. Among them, we satnd out the Salomon Room Escape, a game linked to nature and the mountains that will test the most adventurous.

From next November 30 until January 4 groups of 2 to 6 people can participate in the game that is located in the Espai Provença (FGC Provença station lobby). The renowned Salomon, Kilian Jornet, athlete will be the protagonist of the game, and will challenge all those who sign up for the activity to overcome a series of tests and challenges related to the four elements of nature. Registration for the activity, which will last 60 minutes, is now open at “The room escape highlights the brand's #timetoplay philosophy and aims to bring the mountain closer to the city , that users can have a good time and discover, with the help of Kilian, some secrets about nature” says Javier de Moragas, Country Manager Spain & Portugal.

Free activities and for all audiences

In addition to the Salomon Room Escape, the Salomon brand store wants to be a meeting point for outdoor lovers in the heart of the city. That is why free activities will be organized from the store over the coming months. Among them, “How to Trail” workshops so that users can learn first-hand the basics of trail running and test brand material and products; talks with athletes from the Salomon Iati team, among others. All activities and actions will be announced in advance on the social networks of Salomon.