Do you know the Camino Primitivo? From Oviedo to Santiago de Compostela, 314 km that normally turn out to be 12 or 14 stages and that Red Bull wants to take to the next level and make it a little more difficult.
For months we have been working with Red Bull Spain to take trail running to another level with the Red Bull Buen Camino project.
A running event in which 50 teams of 4 to 6 runners will have to overcome these 314 in 3 days. Each stage is subdivided into sections (relays) that will have to be distributed by the team members, who will follow the runner with a van.
Our passion is the outdoors, which is why this project has motivated us from the very beginning. Together with Red Bull we have been watching the evolution of the project, which this year 2021, being Xacobeo year, will be even more magical.
Thus, we started to work on different tasks related to the technical management of the event (such as security protocols, regulations, etc.). We also managed and positioned different partners for the event.
To raise awareness of the Red Bull Buen Camino we managed and created a challenge on Strava in order to promote the event. Among all participants who ran 50km in two weeks we raffled a registration for a whole team.
Now we just have to wait until September to experience this event up close and see you at the end of the road, in Santiago de Compostela!