The College of Journalists of Catalonia has awarded the “Best Communicative Action” award to one of the campaigns we have done during the last year: “Catalonia Pyrenees Explorer”
With a single advisor like Kilian Jornet, we promoted a campaign with actions aimed at an international and local audience. We carried out four online activations seeking to generate continuous impacts over time.
The jury has highlighted the story and the circular actions to achieve an enduring initiative with the involvement of the local population. Also, they concluded that there was a great effort to measure all the results and indicators of success and highlighted the omnichannel nature of the project: digital, press, participation and community creation.
From Lymbus we coordinated all the action, from its ideation to its implementation. We are very happy to have received this award!
Find out more about the project here.