Is it possible to climb an 8,000m mountain in two weeks? What sort of acclimatization is necessary and how does it affect the body? These are the questions Kilian Jornet and Emelie Forsberg were asking themselves at Testing Ourselves.
Lymbus was in charge of defining the digital strategy and managing the contents related to this project, as well as coordinating the strategy and digital actions with the sponsors of Kilian Jornet. The press management was also part of the tasks that were developed.