Kilian Jornet summited Mount Everest twice in a week and established a new FKT of the route. Both ascents are part of the Summits of My Life project.

Lymbus was responsible of executing the digital strategy and handle the content for the Summits of My Life social media channels as well as coordinating with sponsors. Handling the press and organizing an international press tour was also part of the tasks developed by Lymbus.

 

summitsofmylife.com

  • Press and PR
  • Communication and strategy
  • Digital content
  • Graphic design
  • Social media strategy

Some data…

+700 press hits around the world
+150M reach in press
62 interviews in 4 european cities
16,6M reach in social media

Press coverage

El País | Spain |  2017

Me llaman loco, pero cada uno vive su locura para sentir algo

Associated Press  | USA | 2016

High-altitude runner Kilian Jornet conquers Everest, twice

The Guardian | UK | 2017

Inside the mind of the world’s best mountain runner

RTBF |  Belgium| 2017

Kilian Jornet a encore établi un nouveau record

Le Monde  | France |  2017

Kilian Jornet, alpiniste de l’extrème

Le Quotidien | France | 2017

Kilian Jornet, l’ultraterrestre qui dépasse tous les sommets

Do you have an idea?