Challenge
Zwift, the global online fitness platform, has a consolidated presence in the United States and other European countries. Considering Spain as an attractive market with potential, Zwift entrusts us with the challenge of introducing the platform to our market, taking care of PR management.
Solution
We based the process of iIntroducing a platform to a new market in press presentations and custom pitchings. Creating product understanding was one of our main objectives, and through testimonials, video conferencing with the media, or seeking different approaches to each story, we saw an increase in media presence.
Result
+250 press appearances in 6 months
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