Salomon obre la seva primera brand store a Espanya
Salomon opens its first brand store in Madrid, the second of the brand in the Iberian Peninsula
The store is located on Calle Fuencarral number 11, right in the center of Madrid and has already opened its doors
The store wants to be a meeting point for all outdoor enthusiasts and will offer Salomon experiences in Madrid under the motto #PlayMadrid
“Since the beginning of trail running, Spain has led the market being one of the main engines in the construction of this sport. The opening of this first brand store in Madrid is a unique opportunity for us, “explains Javier de Moragas, Country Manager Spain & Portugal.
Salomon has opened its first brand store in Spain. The store is located right in the center of Madrid, on Calle Fuencarral number 11 and has already opened its doors. It is the second brand store of the French brand in the Iberian Peninsula after inaugurating the first in Andorra in July 2017 and reaffirms Salomon’s commitment to the Spanish market. “Spain is one of the main markets of EMEA. Since the beginning of trail running, Spain has led the market being one of the main engines in the construction of this sport with athletes like Kilian Jornet “, explains Javier de Moragas, Country Manager Spain & Portugal.
The opening of the space coincides with the start of the spring-summer season and, in its 231 square meters, will offer the customer a wide range of products from the French brand: clothing, footwear, trail running and ski accessories, as well as other mountain disciplines. Throughout the year, consumers will have the latest products in the store according to the season. “The client will find a practically complete representation of our Salomon collection, as well as the best possible advice and service,” adds de Moragas.
Salomon has more than 800 points of sale in Spain and Andorra. Traditionally, many of the Salomon points of sale are located near outdoor sports areas but, this commitment to the center of Madrid, responds to an effort by the brand to reach the core consumers who reside in key cities in Europe. “Madrid is one of the main European capitals and Fuencarral is a street that is destined for more than 15 million buyers a year. It is a great opportunity to offer our consumers a unique shopping experience, in addition to becoming a meeting point with running outlets, trainings and all kinds of activities “explains de Moragas.
#PlayMadrid: Salomon experiences in Madrid
From its brand store in Madrid, Salomon will offer a unique brand experience to the consumer as well as premium attention through a staff specifically prepared for it. Weekly visits of athletes and ambassadors, activities and workshops will be organized, with the philosophy ‘Time to Play’ in mind: the store wants to be a meeting point for all lovers of adventure and outdoor sports.
From its design center in Annecy, Salomon manufactures footwear and winter equipment, mountain and hiking of first quality, as well as garments designed for all these modalities. Engineers, designers and athletes work together to find innovative solutions that improve the outdoor experience. All those products will be available in the brand’s first brand store in Spain, in Madrid. In the coming months, Salomon will also prepare its landing in Barcelona with the opening of a new brand store.
More information about the new store: here